Moisturised skin holds scent

Scent loves moist skin. An unscented moisturiser before the spray gives the fragrance something to cling to, like moss holding dew.

Choose the right spots

Spray on your pulse points – wrists, neck, behind the ears. Here the blood pulses just beneath the skin, and the warmth wakes the scent layer by layer through the day.

Don't rub

It's tempting to rub your wrists together, but that crushes the top notes before they can live. Let the scent dry in peace – it needs the moment.

Clothes and hair

Fabrics are a scent's memory. A light spray on a scarf or jacket lasts long – but test first on a small hidden spot, since some scents leave marks on light fabrics.

Store it properly

The bottle is a living thing that likes calm. Keep it away from sun, heat and moisture. The bathroom is its enemy – a dark cupboard or drawer is its home.